As we're a small shop we can only have two customers or couples in at the same time.  We're operating an appointment system, so when bringing in framing we're allowing 30 minutes and for needlecraft browsing, 15 minutes.   This, we feel, is fair to other customers who may be waiting outside.

If you know what you want, it would help if you could phone or text orders in advance. We can then get your items ready for when you collect, avoiding the need to queue. Also, if you're just coming to collect your framing, you don't need to make an appointment - just have a look through the window to see how many people are in the shop before entering. 


We are sorry for the inconvenience these measures will cause, but we are trying to maintain a safe and healthy environment for you and ourselves. We will be cleaning contact surfaces regularly and supplying sanitizer in the porch. Please bring your own gloves and face covering if you have them. 

Our phone number for appointments and orders is 01384 560090 and texts to 07803080353


Thankyou, Sharon and Mark




WHAT WE DO.......


Cross-stitch is our speciality – we have thousands of kits and charts in stock – threads by DMC, Anchor, Weeks Dye Works, The Gentle Art Sampler Threads,. Classic Colorworks and Rainbow Gallery. We also have beads from Mill Hill and metallic threads from Kreinik. All the accessories you could ever need…. frames and hoops, lamps and magnifiers, needles and much more.


Our embroidery kits cover several different types eg. Blackwork, counted thread, stumpwork and assorted stitch embroidery. We also have beautiful tablecloth kits.


Tapestry kits and printed canvasses, wool from DMC, Anchor and Appletons


We have been picture framers for over 23 years so we reckon we know a thing or two about presenting your cherished artwork for display. We can frame virtually anything from basic for the budget conscious to a full-blown museum standard conservation job where the materials and methods used are designed to preserve the art for future generations. Pop into the shop for a no-obligation quote.


Monday: Closed

Tues - Fri: 9.30 - 5.30
​​Saturday: 9.30 - 3.30
​Sunday: Closed


 The Home of Needlecrafts

At BETTY STITCHKIT we love needlecrafts, which is why we opened up in the first place. Sharon and Mark, who own the business, aim to give the best customer service possible, whether it is concerning needlecrafts or picture framing. We can offer friendly tips and advice too. No matter what you’re looking for, we’ll always do our best to find it for you. We’d love to meet you soon and get you on your way to creating beautiful masterpieces!




Owner & Picture Framer

Mark has been framing for over 30 years (that's a lot of frames) - he started out making mirrors for several years and then moved over to the art world when he worked for a company that supplied the framed images for many of the countries top hotels. In 1993 he started the business with Sharon, but worked alone until she joined him full-time in 1999.


Owner & Stitcher

Sharon has been a stitcher for most of her life so when the opportunity came to form a business with Mark, she jumped at the chance. Now she runs the needlework side of the shop, does the ordering, keeps the books and pays the bills. Sharon joined the business full-time when it relocated from the original shop in Halesowen to Quarry Bank.

We're located in the heart of the Black Country, only 2 minutes from the Merry Hill Shopping Centre near Dudley, West Midlands

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